This rebranding campaign was developed for Frankenmuth Insurance when they chose to refresh their almost 150 year old brand. Posters, television and social media were utilized for this campaign.

Art direction, design, illustration - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

This campaign was developed for the Michigan Department of Natural Resources to encourage millennial women to fish and purchase a fishing license. Digital advertising and social media were utilized for this campaign. These tactics resulted in increased traffic to the website which translated into increased purchases of fishing licenses over the previous year.

Art direction, design, typography design - Deb Wood; Writing - Abigail Wilkins; Agency - Brogan & Partners

The Consumers Energy Generation Genius campaign was developed to let educators know about STEM materials that Consumers Energy was introducing for use in the classroom. Video, posters and fun animations that were featured on its website were key components of this campaign.

Art direction, design, illustration - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

EnoughSAID was created by MIchigan Women Forward to raise funds to test and prosecute over 11,000 unopened rape kits in Detroit. After doing some research, I discovered that bar codes were used to identify the rape kits of the victims. This knowledge drove the concept for the fundraising brochure. The campaign exceeded expectations by raising over $11 million in public and private funding. It consisted of a fundraising brochure, website and social media.

Art direction, design, illustration, typography design - Deb Wood; Writing - Laura Pryor, Abigail Wilkins; Agency - Brogan & Partners

The MI Healthier Tomorrow campaign was developed for the Michigan Department of Health and Human Services to encourage the citizens of Michigan to lose 10% of their body weight by making lifestyle changes. This campaign featured a heavy social media campaign, infographic materials and television.

Art direction, design, illustration - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

These videos were developed to promote key services within the Henry Ford Health System. “Helen’s Heart” was developed to promote structural heart services and “Biggest Fan” for sports medicine services. Emotional storytelling with a personal twist made these videos very compelling and resulted in tens of thousands of views.

Art direction - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

What to do when you are missing live music because of the pandemic? Host an evening of music in your backyard garden and invite a few friends to enjoy it with you. Design and illustration - Deb Wood

I had the opportunity to work on some fun social media campaigns for HoneyBaked. These campaigns were developed to encourage engagement on their social channels as well as to help define their brand image. “Travelin’ Ham” was a unique way to show the various locations of HoneyBaked, “Kitchen Comedy” was created just for grins and “Rebus” was a fun way to get people into the holiday spirit.

Art direction, design, illustration, typography design - Deb Wood; Writing - Laura Pryor, Kaitlynn Crane; Agency - Brogan & Partners

This television spot was developed for the Michigan Department of Health and Human Services to educate teens about how recreational drug use can affect their future with potential loss of opportunities, jobs, education and friends. A unique narrative was utilized to tell the story about this familiar subject. And it’s made an impact, as it has been viewed over 1.9 million times.

Art direction - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

This poster was developed for Michigan Department of Health and Human Services to let teen parents know where they can find resources to continue to pursue their dreams. Journaling is popular among young teen women. I thought a journal would be the perfect vehicle to communicate to this audience.

Art direction, design, illustration - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

A new name allowed me to have the opportunity to work on rebranding materials for Michigan Women Forward, an organization that exists to empower women and girls in the state of Michigan. This project consisted of a new logo, logo family, overview brochure and website design.

Art direction, design - Deb Wood; Writing - Laura Pryor; Agency - Brogan & Partners

Sometimes a beautiful design can be created using just typography and graphics. This was a proposed poster design for the Henry Ford Health System to promote a gala to raise funds for the Henry Ford Transplant Institute.

Art direction, design, illustration, typography design - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

This campaign was developed for the Michigan Department of Natural Resources in partnership with various state convention and visitor bureaus to encourage people to get out and fish, hike, snowmobile and basically enjoy all the natural beauty that Michigan’s natural areas offer. The campaign consisted of social media and digital advertising. These tactics doubled the responses from the previous year and far exceeded industry standards.

Art direction, design, illustration - Deb Wood; Writing - Abigail Wilkins; Agency - Brogan & Partners

I love working with kids, so it was especially nice to work on these posters that were created for placement in school counselor offices to get teens to think about the world around them and their place in it. I did the art direction, design and illustration for this fun project.

I really enjoy working on a project that can create meaningful change in our community. The Prescription for Health brand campaign was developed for the Washtenaw County Health Department. This program encouraged health care providers to write “prescriptions” for their patients to eat more fruits and vegetables. These prescriptions were then “filled” at local farmers markets, where participants worked with a Community Health Worker to set health goals. The campaign consisted of posters, food tokens and logo design for the program. Along with the design, I created the illustrations for the materials used in this campaign.

Your logo is the key to your business. It is the first and last thing that your customers see when they do business with you. Ideally it’s distinctive, appropriate, practical, and graphic while communicating emotion and information about your brand quickly. I find that logo design is not for the faint of heart. It requires deep thought and imagination, which is precisely why I love doing it.

This print campaign was developed for a start up company that developed an application which allowed people to not only share their photos, but tell their stories, through a combination of photos, videos, audio, and text. The resulting creations would appear like magazine-style articles. Since this product was all about storytelling, I thought it would be fun to use well-known lines from timeless stories to communicate the storytelling concept.

Art direction, design, writing - Deb Wood; Writing - Laurie Hix; Agency - Brogan & Partners

The Advent Tea is a traditional program offered at my church during the Christmas Season, the challenge this year was how to still have this event in a safe way and create excitement for the other programs being offered during this time. The theme “Steep Your Soul in the Season” was created to do just this. The postcard was part of a package that included information about programming, a teabag and a devotional reading. These packages were delivered to the homes of church members so they could participate in and celebrate the season. Design and illustration - Deb Wood

The Strawzzle was a new product being brought to market to solve the endless problem of liquid spilling out of juice boxes once a straw was poked into the package. I developed the logo, illustrations, copy and packaging concepts for this product.

This campaign was developed for the Oklahoma Public Employees Retirement System to encourage state employees to take a retirement income management course to help them plan for retirement. Short and sweet, memorable calls to take action were key to this campaign. It consisted of posters and print collateral that were placed into various human resource materials.

Art direction, design, writing - Deb Wood; Writing - Suzanne Rondeau

This poster design was developed to promote a winter fundraiser for the Scleroderma Foundation - The Hideous Holiday Sweater Run. It seemed only natural to apply some fun holiday sweater patterns to a running shoe.

Art direction, design, illustration - Deb Wood; Writing - Laura Pryor

Proposed poster designs to communicate the core values of Michigan Department of Health and Human Services. This was part of a rebrand effort for the agency. Design and Illustration - Deb Wood Agency - Brogan and Partners